Page 25 - PCU Prospectus 2025

STRATEGIC COMMUNICATION

Program ini cocok untuk kamu yang tertarik pada bidang strategic This program suits those interested in strategic public relations and
public relations dan manajemen komunikasi bertaraf internasional, international standard communication management, particularly for private
terutama untuk sebuah perusahaan swasta, pemerintah, institusi companies, government entities, educational institutions, or non-governmental
pendidikan, hingga organisasi non-pemerintah. organizations.
Kamu akan belajar bersama akademisi dan praktisi dari You will study with academics and practitioners from industry and society through
a curriculum and learning method based on qualitative and quantitative research.
dunia industri dan masyarakat melalui kurikulum dan metode This program will introduce you to public and stakeholder identification, how to
pembelajaran berbasiskan riset kualitatif dan kuantitatif. Program manage planned communications, corporate social responsibility, public relations
ini akan memperkenalkanmu pada identifikasi publik dan pemangku campaigns, crisis management, integrated brand and marketing communications
kepentingan, cara pengelolaan komunikasi terencana, tanggung jawab and entrepreneurship in the field of public relations.
sosial sebuah perusahaan, kampanye public relations, penanganan
krisis, komunikasi merek dan pemasaran yang terintegrasi serta
kewirausahaan di bidang public relations.

Career Prospects
4 Study Duration 8 Two in a Year 144 Credits • Corporate Communication
Semesters
Years
Cores and Specials
• Marketing/Media/Community
Building Foundations Deepening Skills Combining Preparing Career Relations
Competencies Leadership • PR Consultant
Applying concepts to
Gaining theoretical
Understanding the
1 2 3 4 • Social Media/Content FIND OUT MORE
Enhancement
foundation of strategic
answer challenges in
conceptual insight and
the industry
Program (LEAP)
Management
communication
communication skills
• Event Marketing/Management
INTERACTIVE MEDIA & IMAGINEERING
Program kolaborasi ini merespons tantangan terkini dalam This collaboration program responds to the latest challenges in
komunikasi, yaitu experience-based communication. Program baru communication, namely experience-based communication. This new
ini menggabungkan bidang media dan komunikasi, desain interior dan program combines the fields of media and communications, interior design and

media digital, serta bahasa verbal dan sastra. digital media, as well as verbal languages and literature.
The primary emphasis is on communicating messages through immersive
Fokus utamanya adalah pada penyampaian pesan melalui pengalaman, experiences like product launches, brand activations, interactive exhibits, and
seperti product launching, brand activation, pameran interaktif, dan theme parks, involving hands-on experiences, mixed reality, and interactive
theme park, yang dapat mencakup pengalaman langsung, mixed reality, simulations. Graduates of this program are expected to have core competencies
dan simulasi interaktif. Lulusan dari program ini diharapkan memiliki in innovation and creativity, utilizing interactive digital media to create new and
kompetensi utama dalam inovasi dan kreativitas dalam memanfaatkan immersive experiences.
media digital interaktif untuk menciptakan pengalaman yang baru dan
mendalam.
4 Study Duration 8 Two in a Year 144 Credits
Semesters
Years
Cores and Specials
Career Prospects
Building Foundations Deepening Skills Combining Preparing Career
• Mixed-Reality Experience
Competencies
Applying human and Crafting compelling Creating XR- Implementing Designer
experience-based interactive narratives mixed reality and leadership • Brand Activation Specialist
communication, with a human-centered intelligent media, in industries, • Interactive Media Specialist 23
corporations, and
design approach,
while developing
demonstrating
1 2 3 4 • Mixed-Reality Curator FIND OUT MORE
elevating interactive
analytical and creative
communication
experiential
thinking
communication
consulting
branding strategies
abilities
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